Category: News
Cadbury launches the ‘Make it Yours’ campaign for its in-home hot chocolate
Cadbury has launched a brand activation called ‘Make It Yours’, delivered by VCCP, and offered consumers the chance to customise their own hot chocolate creation...
Are we living in a discount world
Ben Ireson, Head of Partnerships at Digital Reward Group, shares why living in a discounted world can attract more commercially minded savvy consumers. As we move...
Mr. Men Little Miss seek licensing partners ahead of 50th anniversary
Mr. Men Little Miss is set to celebrate its 50th anniversary next year and are seeking licensing partners ahead of the milestone. Mr Men Little Miss plan to create a...
Using sports travel to inspire sales promotion
Niki Pembroke, Head of Travel solutions at Inspire, considers whether linking sporting events with sales promotion can drive sales. Marketers and Sales Managers face...
Why the Marketing Industry needs to invest in Mental Health Awareness
Laura Palmer, Marketing and Business Development Director at Promotional Handling Limited (PHL), shares why mental health awareness is important in the business...
Pip & Nut to launch nut butter bar for Valentine’s Day
Pip & Nut, will be launching a four day ‘Love Lab’ in Shoreditch from 13-16th February 2020. Delivered by Who Wot Why and Motive Productions, the campaign offers...
Warner Bros. to launch Harley Quinn’s roller disco ahead of the UK film release of ‘Birds of Prey’
Warner Bros. Pictures is set to launch a colourful pop-up roller disco ahead of the new release of Birds of Prey in UK cinemas on 7th February. Guests have the chance...
N2O brings Bobbi Brown’s wellness brand to the UK with an interactive experiential activation
Award-winning experiential marketing agency N2O is bringing to life the launch of Evolution_18, a wellness brand devised by Bobbi Brown which is brand new to the UK...
Blackjack Promotions partners with China Travel Outbound and English Heritage to bring celebration dance to Stonehenge
In response to a brief from English Heritage, China travel marketing experts China Travel Outbound suggested Stonehenge play host to a lion dance to celebrate the...
Kellogg’s to launch cereal café designed by kids for kids
Kellogg’s is launching a breakfast café designed by kids for kids, in the heart of Notting Hill. Delivered by Taylor Herring, the two-day pop-up will offer kids a...
