Category: News
IPM LENDS SUPPORT AND BACKING TO WORTHY ‘NIGHTS ON US’ CAMPAIGN
The IPM is proud to be announcing its support and backing to the newly launched ‘Nights On Us’ campaign, a brilliant example of collaboration in the time of...
IPM CHAMPIONED ‘THE GOOD BUSINESS FESTIVAL’ ANNOUNCES PROGRAMME LINE-UP FOR ACT 1 IN OCTOBER
The Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time....
The challenges in the ‘normalisation’ of retail marketing
So as the world looks to accelerate the post-peak recovery, it seems the ever-changing world of retail must change again. Inevitably, customer confidence has taken...
The New Norman
Meet Norman You will have read plenty about ‘the new normal’ now allow me to introduce the New Norman. TLC Marketing’s Planning team have been sifting through the...
The Future of Experiential Marketing
The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on...
Half Term takes on a different look this year
We are well and truly into lockdown (albeit with perhaps some end now in sight), the sunny weather has arrived and seems to be here for the short term at least. I can...
The consumer road map to recovery slowly becomes clearer
As the weeks slip by, the consumer road map to recovery slowly becomes clearer. More and more businesses are opening on a weekly basis and into July, we already know...
National BBQ Week launching with Barbi for Britain
National BBQ Week, one of the year’s most loved marketing awareness weeks, is back for its 24th year with a change in focus, launching BARBI for BRITAIN to raise...
Movember launches campaign to help men have tough conversations with mates struggling in lockdown
Thursday 21st May 2020: Leading global men’s health charity, Movember, has today launched its ‘Take our Words for it’ campaign to support men during the COVID-19...
THE RETURN OF ALL ACCESS WITH JACK
Building on the success of last year’s ‘All Access with Jack’ campaign, we’re back this year with an even bigger and better on-pack promotion, offering shoppers...
