Category: News
Walkers harnesses power of sausage rolls to raise money for the Trussell Trust, with ‘social-first’ Christmas ad, starring LadBaby and a raft of celebs
LONDON, 6th November 2020 – Walkers, the PepsiCo-owned crisp brand, is launching a ‘social-first’ Christmas ad, starring LadBaby, in support of its limited-edition...
Together We Are Stronger
Cooperation and unity could not be more topical than right now, as we wait to hear the outcome of the US presidential election. As we see a nation divided, seemingly to...
Coca Cola Zero sugar brings back festive favourite, limited-edition Cinnamon Flavour
3 November 2020, London: With the start of the festive season just around the corner, Coca-Cola has announced the return of favourite limited-edition flavour, Coca-Cola...
SUBWAY AWARD CONSUMER PR ACCOUNT TO TAYLOR HERRING
October 2020, LONDON: Following a five-way competitive pitch, creative PR agency Taylor Herring have been appointed as Subway’s consumer PR agency. The agency will...
Marketers still want to party this Xmas
Media, Sales and Marketing Workers Want to Celebrate but 9 in 10 of all workers will take the cash instead Appreciate, home of Love2shop, the UK’s best-known rewards...
Contact-free sampling gives shopper a Boost
COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether. It just challenges us to...
Leeds agency warms up Bonfire Night with St Pierre
St Pierre has appointed Cat Among The Pigeons as a partner agency to help reach Tesco shoppers during a key promotional period. Celebrating the brand’s French...
The Park awarded Startup of the Year at The Drum Agency Awards 2020
Last week IPM member agency The Park was awarded Startup of the Year at The Drum Agency Awards 2020. These awards are for the agencies that excel through strong...
Aunt Bessie’s heroes the Sunday roast in first campaign by ELVIS
LONDON, 26th October 2020 – Aunt Bessie’s is launching a new campaign celebrating the unique way that different people prepare a Sunday roast. The push was developed...
If you want to stop smoking, try carrots instead
For a long while the debate has raged: “is it more effective to incentivise or to punish?” I fondly remember Rory Sutherland’s TED talk arguing the effectiveness...
