Category: News
Economist insect crepe experiential drive
UK business magazine The Economist has been using food and drink to entice new subscribers to sign up over the last couple of years – but rather than offering...
Coca-Cola 2015 designated driver campaign
Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs...
UK dominates IMC European Awards
UK agencies claimed more than a quarter (26%) of the total winners of the IMC European Awards 2015 last night, including The IMC Grand Prix, won by specialist...
Shoppers need the personal touch
COMMENT Real personalization demands accurate and up to date shopper data, argues Barry Lemmon of Shopitize Winning with shoppers has been on the agenda of all major...
RPM strengthens Strategy Team
Independent creative brand experience agency RPM has hired Jocelyn Turlan as Integrated Strategist and Gloria Cheng as Senior Shopper Strategist, both with immediate...
Amaze One new Business Development Head
Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year of...
Arla ‘White Wednesdays’
Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide to buy its dairy products and support its farmers. It has introduced a...
Budweiser ‘Get Home Safe’ campaign
Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK university cities and campuses as part of its ongoing responsible...
Tetley unveils animated sales assistant
UK tea brand Tetley has introduced an attention-grabbing holographic version of brand character Gaffer, who is appearing in selected Cash & Carry and wholesalers....
IPM Awards 2016 opens
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries, with an updated categories list aimed at showcasing and...
