Category: News
Takumi links brands with Instagram influencers
Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...
Valassis: shoppers hungry for Xmas promos
Almost nine in 10 UK consumers will take advantage of a promotional offer when doing their Christmas grocery shopping this year, according to new research. A survey...
Carlsberg announces EURO2016 promo plans
Manchester United legend Peter Schmeichel has been unveiled as the face of Carlsberg’s UEFA Euro 2016 sponsorship campaign, which includes a consumer promotion...
Cancer Research Dryathlon 2016
Cancer Research UK is again challenging social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016...
VIP gives away 10,000 e-cigs
E-cigarette brand VIP has given away 10,000 vaping starter kits within 24 hours, after a new UK-wide marketing promotion, The Great VIP Giveaway, kicked off with a TV ad...
RNLI puts supporter names on new boat
To launch its Christmas appeal, the RNLI is giving its supporters a unique opportunity to be at the heart of every rescue. For the first time ever, supporters can enter...
Economist insect crepe experiential drive
UK business magazine The Economist has been using food and drink to entice new subscribers to sign up over the last couple of years – but rather than offering...
Coca-Cola 2015 designated driver campaign
Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs...
UK dominates IMC European Awards
UK agencies claimed more than a quarter (26%) of the total winners of the IMC European Awards 2015 last night, including The IMC Grand Prix, won by specialist...
Shoppers need the personal touch
COMMENT Real personalization demands accurate and up to date shopper data, argues Barry Lemmon of Shopitize Winning with shoppers has been on the agenda of all major...
