Category: News
Purdey’s recruits Idris Elba
Multivitamin energy drink Purdey’s has recruited TV and film star Idris Elba for a new marketing campaign called ‘Thrive On’ which will focus on free short video...
Cadbury pop-up Creme Egg Café
Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London, serving a range of Creme Egg inspired recipes, to highlight the return of the Easter...
Bovril and Colman’s partner ‘Dad’s Army’
Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...
Stack hires James Champ to fill top planning role
Stack has appointed James Champ to the role of planning director. Champ joins Stack, part of the MSQ Partners group of agencies, to lead the agency’s planning...
Aviva Safer Drivers Waterloo experiential
Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers. The challenge supports...
Lay’s US ‘Flavor Swap’
PepsiCo’s Lay’s potato chip brand will be running yet another flavour challenge in the US, starting next month. The new “Flavor Swap” program will see...
Webinar: Shopper Marketing Amplified
Technological advances mean shopper marketing has broken out of the confines of the retail environment and can be found all around us, driving massively increased...
MATRADE partners Masterchef’s Torode
MATRADE, the Malaysian External Trade Development Corporation, has launched a 10 part Malaysian cookery series on UK TV, featuring Masterchef’s popular presenter,...
Wahaca ‘spoon amnesty’ offers free tacos
Mexican ‘street food’ chain Wahaca has brought back its New Year Spoon Amnesty, where it rewards anyone who brings back one of the 4,000 spoons it says have gone...
Jedi shopping at Romanian Carrefour
To celebrate the Romanian cinema release of Star Wars Episode VII “The Force Awakens” before Christmas, French-owned supermarket chain Carrefour Romania put...
