Category: News
Q&A with Andrew Rae
Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from...
mcm launches ‘Emplify’ staff engagement app
Communications consultancy mcm creative group has launch its brand new app, ‘Emplify’, designed to help clients improve employee engagement and communication within...
PepsiCo #gameready promo returns
PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win...
Mediator adds to Partnership Panel
Partnership marketing agency Mediator has announced four new recruits for its Partnership Panel, which it established in 2015 to help develop best practice, guidelines...
Arla challenges Philadelphia
Dairy company Arla has linked with a leading artisanal Philadelphia bagel shop to celebrate today’s US National Bagel Day by offering consumers free bagels...
Brand Belief brings back ‘Better Breakfast’
Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday. Brand Belief, which specialises in multi-brand,...
Brand Warriors opens European offices
Award-winning London-based staffing agency Brand Warriors is to open offices in Europe as it celebrates both its 15th birthday and significant client wins. A new...
Ryvita launches Revoluncheon
Crispbread brand Ryvita has launched a new ‘Revoluncheon’ campaign, including experiential outreach to city centres and offices in London, Manchester, Birmingham and...
Pot Noodle King Pot £1,000 promo
Pot Noodle has launched a new on pack promotion across its King Pot range, giving consumers the chance to enter a daily prize draw to win £1,000 to pursue their goals....
Comment: Responsibility as a reward
COMMENT: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at the growth of prize promotions where the reward has an element of social responsibility....
