Category: News
Thomas Cook 360º VR fantasy flight
Thomas Cook Airlines is promoting its services with a real-time 360º Virtual Reality ‘Fantasy Flight’ allowing potential passengers to try before they fly –...
Coral ‘Greatest Show on Turf’ at Cheltenham
Coral is bringing circus thrills to this year’s Cheltenham festival with a campaign designed to get punters to choose it as their bookmaker of choice at the...
Gett Batman V Superman ticket promo
Black taxi booking app Gett has linked with Warner Bros. Pictures UK for a promotion offering people the chance to win tickets to the London premiere of Batman V...
TRO launches TRO Retail division
Experiential and event specialists TRO have launched a new division, ‘TRO Retail’, which will offer a 360° service focusing on creating experiences specifically in...
Cravendale partners ‘Eddie the Eagle’ movie
Filtered milk brand Arla Cravendale has partnered with Lionsgate to support the UK release of the film ‘Eddie the Eagle’ from April 1st 2016, and is running a major...
Bacs national campaign offers £20,000 prizes
Bacs Payment Schemes Limited (Bacs), the organisation behind Direct Debit in the UK, has launched a new national marketing campaign offering organisations which let...
Lee Kum Kee partners Kung Fu Panda 3
Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation to feature characters from the new movie, Kung Fu Panda 3, in...
Candy Crush creates ‘Bouncingham Castle’
King Digital Entertainment launched the latest installment of its global mobile gaming phenomenon, Candy Crush, in London last week with a specially-built adult bouncy...
‘Take Off The Tape’ for Mind
Mind, the mental health charity, and media agency MEC have launched a new campaign enlisting celebrities to encourage people to open up about what is making them...
Experiencing the IPM Diploma first hand
Mar 07, 2016
The IPM Diploma could be your passport to a glittering career in the promotional marketing industry, says Sophie Robertson of Spark & Fuse Three weeks ago, I...