Category: News

Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer charities.

Event Industry charity ‘Netwalk’

Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer...

Dairy firm Müller is celebrating its partnerships with Team GB and Team Ireland with a Gold Medal competition to win one of five £50,000 prizes.

Müller Team GB gold medal promo

Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with...

Belvoir Fruit Farms has launched its biggest-ever on pack promotion, dubbed FreeBees, with the grand prize of a seven-night holiday for two to Saint Lucia.

Belvoir Fruit Farms ‘bee-utiful prizes’

Belvoir Fruit Farms has launched its biggest-ever on pack promotion, dubbed FreeBees, with the grand prize of a seven-night holiday for two to Saint Lucia. The FreeBees...

Online marketing’s missing link

David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns Like those wearing sandwich boards...

Dreamland Margate, the UK's oldest amusement park, has appointed Brand & Deliver to run seasonal sponsorship and awareness-driving brand partnerships.

Dreamland appoints Brand & Deliver

Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate, the UK’s oldest amusement park, to devise and manage a...

Renault celebrated the Renault Clio's 25th birthday with an experiential activation at Kings Cross St Pancras station featuring a car in a gilded birdcage.

Giant Renault Clio bird cage

Renault celebrated the 25th birthday of its Renault Clio last week with an experiential activation at London’s Kings Cross St Pancras station, departure point for the...

Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend

Partnership Marketing: the perfect blend

Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...

Independent integrated marketing agency Toucan has appointed Kevin Frost, formerly Group Creative Director at Momentum London, as Creative Partner.

Toucan names Frost Creative Partner

  Independent integrated marketing agency Toucan has appointed Kevin Frost, formerly Group Creative Director at Momentum London, as Creative Partner. Frost has over...

Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with its biggest-ever on-pack promotion, with the chance to win technology prizes and branded merchandise.

Nurishment 35th birthday prize promo

Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with its biggest-ever on-pack promotion, with the chance to win technology...

Butterkist popcorn is launching a new campaign called Kick for Cash, coinciding with the run up to the 2016 UEFA European Championships or Euro 2016, with an online ‘penalty challenge’ game offering consumers the chance to win a share of £1m.

Butterkist ‘Kick for Cash’ prize promo

Butterkist popcorn is launching a new campaign called Kick for Cash, coinciding with the run up to the 2016 UEFA European Championships or Euro 2016, with an online...