Category: News

Häagen-Dazs has been named the Official Ice Cream of The Wimbledon Championships after signing a five-year deal with the Lawn Tennis Association.

Haagen-Dazs Wimbledon partnership

Häagen-Dazs has been named the Official Ice Cream of The Wimbledon Championships after signing a five-year deal with the Lawn Tennis Association, the tournament’s...

UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile game experience to attract visitors during the Euro 2016 tournament.

Mitchells & Butlers mobile gamification

UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile experience incorporating gameplay to attract new visitors during the Euro 2016...

Brexit: View from the IPM

As we all let the views and opinions on the EU Referendum decision sink in, we have spoken to the IPM for their comments. As a key part of the self-regulatory process,...

M&S launched its ‘Sparks’ loyalty and store card in 2016, supported by extensive direct mail activity created and managed by The Lettershop Group (TLG).

Case Study: Sparks hits the mark for M&S

Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...

Britvic is running a Robinson’s campaign transforming the area around Waterloo station into a tennis-themed display to mark the Wimbledon tournament.

Britvic Waterloo drive for Robinson’s

Britvic has collaborated with M/Six and Kinetic, global leader in planning and buying out-of-home (OOH) media, for a Robinson’s campaign to transform the area around...

SHS Drinks' WKD Blush RTD alcoholic beverage is partnering Made in Chelsea's Binky Felstead for a 10-week digital/social media campaign.

WKD Blush partners Binky Felstead

SHS Drinks has launched a new partnership marketing campaign for its WKD Blush Ready-To-Drink alcoholic beverage, featuring a 10-week digital and social media campaign...

Full service creative agency Doner London has announced a number of new hires following the success of its global campaign for Italian footwear brand Geox.

Doner London adds to team

Full service creative agency Doner London has announced a number of new hires following the recent success of its multi-million euro global campaign for Italian footwear...

Domino’s and The LADbible are creating Gogglebox-style video content recording UK home nations football fans' reactions to UEFA Euro 2016 matches.

Domino’s, LADbible partner for Euro 2016

Domino’s and The LADbible have signed a content partnership aimed at taking the pizza brand into the living rooms of football fans across the nation, recording their...

Andrew Dimitriou, President of Y&R Europe

Y&R adds to Labstore shopper leadership

Y&R has appointed a new leadership team to drive network integration and accelerate growth within its Labstore Europe shopper marketing business, following rapid...