Category: News

Budweiser has signed a three-year global partnership with Belgian festival Tomorrowland as part of the brand’s collaboration with Dutch DJ/producer Tiësto.

Budweiser partners Tomorrowland

Budweiser has announced a three-year global partnership with Belgian festival Tomorrowland, one of the largest international electronic music festivals in the world, as...

TENA Lady, the UK’s number one bladder weakness brand, has unveiled a new on pack promotion which will allow consumers to ‘treat’ themselves this summer.

TENA launches ‘TENA treats’

TENA Lady, the UK’s number one bladder weakness brand, has unveiled a new on pack promotion which will allow consumers to ‘treat’ themselves this summer. The...

Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016, including an on-pack competition to win limited edition glasses.

Strongbow ‘Let’s Own It’ campaign

Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016,...

Brand Belief’s latest Gastro Alfresco roadshow is running an #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ and eat outdoors this summer.

Gastro Alfresco ‘#Alfrexit’ vote

Brand Belief’s latest Gastro Alfresco multi-brand roadshow has jumped on the Brexit bandwagon with a #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ by...

Duracell, Official Partner of the 2016 Great Run Series, has released a new film that celebrates three of the UK’s most inspiring amateur runners.

Duracell films backs inspiring runners

Ahead of the Great Newham London Run taking place this Saturday at the Queen Elizabeth Olympic Park, Official Partner of the 2016 Great Run Series Duracell has released...

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and marketing of High Fat Salt Sugar (HFSS) foods, particularly to children.

CAP Code Consultation: IPM Explains all…

In May, CAP launched a public consultation to discuss proposed amends to the CAP Code.  CAP aim to make key changes to the CAP Code following investigation into...

Branston will be sampling its chutney range at the Battle Proms and Folk by the Oak events this summer to drive usage in the traditional British picnic.

Branston summer sampling activity

Branston, the UK’s favourite pickle brand, will be sampling at the Battle Proms and Folk by the Oak this summer to raise awareness of its chutney range and its use in...

Wrigley is giving away an in-car gum holder with bottles of Extra and Airwaves chewing gum and wants to get bottles in every UK car in the next three years.

Gum on the road with Wrigley

Wrigley is giving away an innovative new in-car gum holder with bottles of its Extra and Airwaves chewing gum brands. After identifying in-car consumption as a clear...

UK Shoppers can discover what kind of snacker they are and win £100 H&M vouchers with yogurt drink Optiwell’s ‘Thank Goodness’ shopping centre campaign.

Optiwell identifies snacker profiles

Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s ‘Thank Goodness’ campaign...

Lipton Ice Tea’s Extend Your Weekend Monday morning event campaign continues this Monday at London’s Truman Brewery with Adam Buxton’s Bike Powered BUG.

Lipton Ice Tea Extend Your Weekend

Britvic’s Extend Your Weekend Monday morning event campaign for Lipton Ice Tea continues this Monday (July 11th) at London’s Truman Brewery in Brick Lane, with Adam...