Category: News
Protect your supermarket listing
Digital promotions and couponing can help FMCG brands build or maintain their share of supermarket shelf space, says Stuart Sankey of Quotient The UK retail environment,...
GLACÉAU geo-targeted DOOH push
GLACÉAU smartwater is running a geo-targeted ‘hyper-local’ Digital Out-Of-Home (DOOH) campaign which shares tips from celebrities, fashion experts and other...
New campaign targets prize scams
Slam Prize Scams, a new consumer-facing campaign designed to highlight fraudulent competitions and prize draws, takes place over the week from 19th to 25th September...
Carabao launches through-the-line push
Carabao Energy Drink has launched a new multi-million pound integrated marketing campaign entitled ‘Free Your Inner Carabao’, featuring press, digital, outdoor,...
Coors Light ‘Ice Cave’ party
Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win...
Tim Mason becomes Eagle Eye CEO
Tim Mason, the former Deputy Chief Executive Officer of Tesco who was named as Non-Executive Chairman of marketing technology platform Eagle Eye in January 2016, has now...
BMW goes retro at Goodwood
BMW is going back to the future for its stand at this weekend’s Goodwood Revival historic motor race meeting. As the whole theme of the Goodwood Revival event...
INITIALS puts Bateman on board
Integrated agency INITIALS has promoted Rachel Bateman, director and head of live engagement, to its senior leadership board as part of the agency’s ongoing...
Copa90 launches refugee football cup
Copa90, the global football fans’ network, has united with charity and media partners to launch The Liberté Cup, a football tournament for refugees in the...
Danger Mouse joins Sports Xtra
Sports Xtra, the children’s physical activity provider, has become the latest brand partner to support leading children’s entertainment property Danger Mouse for...
