Category: News
IPM 30 Under 30 2017
The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the...
Hovis toasts Trolls movie with promo
Hovis has linked up with Trolls, the latest film from DreamWorks Animation, for an on-pack promotion offering the chance to win a family holiday to Los Angeles, where...
Sense names Andy Day as CD
Sense London, the integrated and experiential agency, has poached Cannes Award-winning Creative Director Andy Day to lead the company’s expanding creative department....
Fridge Raiders ‘Snacker Hacker’ promo
Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower...
Rockstar runs Gears of War prize promo
Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of...
Bridget Jones’s Baby promotions
The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two — Müller and Aero – running...
Virgin and IMO mobile tastecard rewards
Virgin Media has partnered with new London-based smartphone brand, IMO (In My Opinion), to release two smartphones and one mobile hotspot product in the UK, and the two...
Foster’s Melbourne cricket match draw
UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...
Blackjack creates #Wonderlust activation
Blackjack Promotions, a leader in retail-focused experiential marketing, has delivered a complete package for the launch activity of Michael Kors’ new perfume,...
Marketers: don’t fall into the Tinder trap
Brands need to prove they’re Mr. Right, rather than just another Tinder guy, or risk ruining their already fragile relationship with the increasingly sceptical...
