Category: News
IMA Europe names Ovation Incentives CEO new President
Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive...
The Market Creative appoints Planning Director
Manchester-based shopper marketing agency The Market Creative has strengthened its team with a Planning Director plus two other new hires. Gemma Sheridan joins the...
Coca-Cola GB runs Share a Coke holiday prize promo
Coca-Cola Europe is bringing back its award-winning Share A Coke campaign but with a summer twist – instead of personal names or messages, as in previous campaigns,...
Walkers gives away pay packets in pack
Walkers is running what it claims is its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m. The Walkers Pay Packet...
IPA Bellwether: marketers up budgets in 2017
UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories,...
McCoy’s runs Golden Crisp promotion
Ridged crisp brand McCoy’s is running ‘Win Gold’, an on-pack promotion offering five chances to win £10,000 by finding a golden crisp in a packet. The promotion...
Three key ways innovative packaging can boost a promotion
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...
Ketel offers chance to rule an offshore kingdom – for a day
Dutch vodka brand Ketel One is running an Instagram competition offering consumers in the UK, US and Canada the chance to win a stay at the Ketel One Huis, an offshore...
Black Tomato adds Business Development Manager
Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager. Riding high after...
‘Content is King’ – or is it?
Apr 18, 2017
Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...