Category: News

Mondelez International is launching an on-pack promotion for its Maynards Bassetts range which gives consumers the chance to win a ‘bonkers day out’, including a trip to the Wacky Sheep Race event in New Zealand.

Maynards Bassetts ‘Bonkers’ promo offers NZ trip

Mondelez International is launching an on-pack promotion for its Maynards Bassetts range which gives consumers the chance to win a ‘bonkers day out’, including a...

Tickets are selling fast for the IPM Awards 2017 Gala Dinner on Wednesday, June 7 2017, the biggest event of the promotional marketing industry’s year, where the winners of this year's IPM Awards will be revealed.

IPM Awards 2017 Gala Dinner tickets selling fast

Tickets are selling fast for the IPM Awards 2017 Gala Dinner on Wednesday, June 7 2017, the biggest event of the promotional marketing industry’s year, where the...

Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults.

Nurishment launches #CanDo campaign

Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults. Launching last week with an...

Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-­pack promotion offering shoppers the chance to win an ‘Ultimate VIP Miami Experience’, including a pool party and luxury yacht trip.

Rockstar teams up with Baywatch movie

Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-­pack promotion offering shoppers the chance...

Burton’s Biscuit Company has launched its biggest ever promotional marketing campaign for its Fish ‘n’ Chips savoury snack brand, with an on-pack prize promotion with a £1m prize fund.

Burton’s Fish ‘n’ Chips runs £1m ‘Join Our Fans’ push

Burton’s Biscuit Company has launched its biggest ever promotional marketing campaign for its Fish ‘n’ Chips savoury snack brand, with an on-pack prize promotion...

The IPM Football and Netball Tournaments, which took place last week, saw 18 teams compete, with last year’s winners, Eagle Eye Solutions, again claiming the trophy in the netball and The Marketing Store Europe triumphing in the football.

IPM 2017 Netball and Football results

The IPM Football and Netball Tournaments, which took place last week, saw 18 teams compete, with last year’s winners, Eagle Eye Solutions, again claiming the trophy in...

Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive Marketing Association Europe.

IMA Europe names Ovation Incentives CEO new President

Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive...

Manchester-based shopper marketing agency The Market Creative has named Gemma Sheridan as Planning Director and made two other new hires.

The Market Creative appoints Planning Director

Manchester-based shopper marketing agency The Market Creative has strengthened its team with a Planning Director plus two other new hires. Gemma Sheridan joins the...

Coca-Cola Europe is bringing back its award-winning Share A Coke campaign but with a summer twist – instead of personal names or messages, as in previous campaigns, the iconic logo on bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke will be replaced by the names of the world’s top holiday destinations.

Coca-Cola GB runs Share a Coke holiday prize promo

Coca-Cola Europe is bringing back its award-winning Share A Coke campaign but with a summer twist – instead of personal names or messages, as in previous campaigns,...

Walkers has announced its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m.

Walkers gives away pay packets in pack

Walkers is running what it claims is its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m. The Walkers Pay Packet...