Category: News
McVitie’s Nibbles creates sharing moments across the UK
McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity...
Martini and Airbnb offer chance to spend a night in the Williams Martini Racing Garage
Martini, title sponsor of F1 racing team Williams, is partnering Airbnb to offer the chance to spend a night in the Williams Martini Racing garage at the Silverstone...
Train passengers get own on-board pizzeria
The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from...
Nissan appoints TRO and Fuse to UEFA Champions League Fan Experience activation
TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the...
Maynards Bassetts ‘Bonkers’ promo offers NZ trip
Mondelez International is launching an on-pack promotion for its Maynards Bassetts range which gives consumers the chance to win a ‘bonkers day out’, including a...
IPM Awards 2017 Gala Dinner tickets selling fast
Tickets are selling fast for the IPM Awards 2017 Gala Dinner on Wednesday, June 7 2017, the biggest event of the promotional marketing industry’s year, where the...
Nurishment launches #CanDo campaign
Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults. Launching last week with an...
Rockstar teams up with Baywatch movie
Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-pack promotion offering shoppers the chance...
Burton’s Fish ‘n’ Chips runs £1m ‘Join Our Fans’ push
Burton’s Biscuit Company has launched its biggest ever promotional marketing campaign for its Fish ‘n’ Chips savoury snack brand, with an on-pack prize promotion...
IPM 2017 Netball and Football results
The IPM Football and Netball Tournaments, which took place last week, saw 18 teams compete, with last year’s winners, Eagle Eye Solutions, again claiming the trophy in...
