Category: News

To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive Augmented Reality (AR) audio visual cover wrap for NME’s free weekly magazine.

GAME celebrates Prey launch with NME’s first-ever AR cover wrap

To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive...

Doritos in the US has linked up with the new Marvel Studios' film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack turned into music players that play the complete film soundtrack.

Doritos ‘Guardians of the Galaxy Vol. 2’ packs play music

Doritos in the US has linked up with the new Marvel Studios‘ film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack...

The recently-opened New York office of UK marketing agency Sense has run its first campaign, with the April launch in New York of experiential campaign #feedingthefuture for The Economist.

Sense US launches with Economist’s #feedingthefuture

The recently-opened New York office of UK marketing agency Sense has run its first campaign, with the April launch in New York of experiential campaign #feedingthefuture...

Award winning marketing services, handling and fulfilment business MRM has named ex-Howell Penny Client Director Marc Rigby as Managing Director.

MRM appoints Rigby as Managing Director

Award winning marketing services, handling and fulfilment business MRM has named ex-Howell Penny Client Director Marc Rigby as Managing Director. Founding partner Peter...

To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel Harland Sanders as the love interest.

Col Sanders as romantic hero in KFC US Mother’s Day promo

To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel...

Tickets are selling fast for the IPM Awards 2017 Gala Dinner on Wednesday, June 7 2017, the biggest event of the promotional marketing industry’s year, where the winners of this year's IPM Awards will be revealed.

IPM Awards shortlist announced

The shortlist for the IPM Awards 2017 has now been published on the IPM website – click here to view the list. Carey Trevill, Managing Director of the Institute of...

McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity supported the snack brand’s TV advertising campaign.

McVitie’s Nibbles creates sharing moments across the UK

McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity...

Martini, title sponsor of F1 racing team Williams, is partnering Airbnb to offer the chance to spend a night in the Williams Martini Racing garage at the Silverstone Circuit, the night before the 2017 Formula One Rolex British Grand Prix

Martini and Airbnb offer chance to spend a night in the Williams Martini Racing Garage

Martini, title sponsor of F1 racing team Williams, is partnering Airbnb to offer the chance to spend a night in the Williams Martini Racing garage at the Silverstone...

The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from London Paddington to Cheltenham Spa on Wednesday April 26 and created a Silver Service pizzeria experience for 32 lucky travellers.

Train passengers get own on-board pizzeria

The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from...

TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017.

Nissan appoints TRO and Fuse to UEFA Champions League Fan Experience activation

TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the...