Category: News
Charmin offers New York chance to ‘Van-GO’ in a private mobile toilet
Procter & Gamble-owned toilet paper brand Charmin offered New Yorkers their own private and personal toilet facilities last week, with the launch of Charmin Van-GO,...
Direct-to-desk pet product sample service launches on ‘Bring Your Dog to Work Day’
Pet owners are being offered the chance to have free samples of pet products delivered to their work place, in an initiative from in-office sampling company, The Work...
Only three weeks to COGS Awards 2017 entry deadline
All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the...
Orangina £2.4m sampling campaign plus retailer competition
Carbonated soft drink brand Orangina is launching a £2.4m experiential campaign this month, including sampling, plus an exclusive competition for independent retailers....
The Belvoir Balloon adds ‘A Little Drop of Lovely’ to UK festivals and supermarkets
Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK...
Clipper partners TV’s Kirstie Allsopp in hunt for nation’s best tea shop
Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences...
Three partners Kinetic for VR experience for shoppers in London and Birmingham
Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic, the specialists in contextually connecting and activating audiences on...
Rekorderlig cider turns the UK ‘Beautifully Swedish’
Swedish fruit cider brand Rekorderlig will be offering consumers across the UK the chance to immerse themselves in Scandinavian style, drink and culture this summer and...
IPM Awards winners told: “Now let’s show Europe what great promotions look like”
Agencies and brands which won trophies at last week’s IPM Awards 2017 now have the chance to achieve international acclaim by entering EACA’s Integrated Marketing...
The Four Rs: measuring the effectiveness of online marketing from screen to store
Jun 21, 2017
David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...