Category: News
Volvo backs UK launch of XC40 model with ‘win a car’ prize draw
Volvo Car UK marked the UK unveiling of the brand new XC40 with a simultaneous nationwide launch event last night (Thursday 22nd February) at around 100 retailers across...
Because names Natasha Blevins as Creative Director
Global creative experiences group Because has announced the appointment of Natasha Blevins, formerly Creative Director at FCB Inferno, to the same role at Because, as...
Carling makes a difference with ‘Made Local’ initiative
Carling has revealed the five community projects which have received support through its ‘Made Local’ initiative. These include an outdoor gym in Tonypandy, Wales, a...
Madame Tussauds appoints Cassette
Creative technology specialist CASSETTE has been appointed by leading tourist attraction Madame Tussauds Washington DC to deliver an Augmented Reality experience based...
Applewood Cheddar links with ‘Finding Your Feet’ for Rome prize promo
Applewood Smoked Cheddar is running an on-pack promotion in partnership with new British romantic comedy film, Finding Your Feet, offering a prize of flights for two to...
UK public wants rules on social influencers tightened up
Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...
Peperami Valentine’s Day campaign launches beef variant
Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...
Strathmore adds runner Laura Muir to brand ambassador roster
Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors. As the...
PayAsUGym launches brand partnership program
PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018,...
Staffing across borders – one size definitely doesn’t fit all!
Feb 15, 2018
Cross-border promotions can be let down by a lack of consistency in recruiting and training promotional staff, says Carina Filek of Elevate Staffing UK & US Sourcing...