Category: News
AgencyUK creates online marketplace for ‘Discover Delicious’ Welsh produce
Discover Delicious, an organisation dedicated to promoting the food and flavour of Wales, is launching a new consumer-facing online marketplace, DiscoverDelicious.Wales,...
Benefit Cosmetics launches Hello Happy House interactive experience
Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing...
Tic Tac pop-up supports ‘Open Up’ campaign
Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity...
smp wins Pakistan education charity social account
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive...
Square Enix recruits Brand & Deliver for Shadow of the Tomb Raider UK partnerships
Square Enix, publisher of the Tomb Raider game series, has appointed entertainment marketing specialist agency Brand & Deliver to secure UK brand partnerships for...
Nile Rodgers and Gizzi Erskine back American Express ‘Backed By’ initiative
American Express has joined forces with leading figures from the worlds of music and food to launch ‘Backed By’, a nationwide initiative offering two members of the...
Nivea runs ‘Shower Empowered’ experience as part of Race for Life
Skin care brand NIVEA has created ‘Shower Empowered’, an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race...
Corona partners eco-charity to create plastic ‘wave’ sculptures from beach litter
Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership against marine plastic pollution to the global stage by hijacking iconic symbols...
Heritage Brands: Staying Relevant Amongst the Cool New Challengers
Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...
Analytics: linking to major sporting events no longer fantasy football
Jun 13, 2018
Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...