Category: News
Pepsi MAX brings back the Pepsi Taste Challenge
Pepsi MAX is calling consumers to experience the taste of the soft drink this summer. From 2nd August, the brand is running the Pepsi MAX Taste Challenge in which...
Specsavers launches experiential campaign to reduce stigma of hearing loss
This summer, people across the UK will be able to take free preliminary hearing checks and advice as part of a Specsavers roadshow. The campaign launched on 26th July in...
TRO promotes senior leaders
Global brand experience agency TRO has announced two key senior leadership appointments. Former Chief Operating Officer Michael Wyrley-Birch has been promoted to Chief...
Black Tomato Agency new hires
Prize Management specialists Black Tomato Agency have recently added to their team with the appointment of Molly Harrison as a Prize Executive in the London Office and...
Corky’s Schnapps adds a little sparkle to each bottle with on-pack gift
Capitalising on the rising trend of glitter and to coincide with the colourful festival season, Corky’s Schnapps, the only glitter schnapps on the market, is adding a...
Promoting on a budget?
Lauren Miles from Mando gives advice on how to create promotions within a strict budget. When there is little or no marketing budget, it doesn’t necessarily give...
Q&A with Jake Xu: The future of grocery retail
Maddie Cullen interviews Jake Xu, owner and Creative Director at Ready, on his view of what grocery retail will look like in the future. A few weeks back, I stumbled...
Halo Top launches three new UK flavours with thousands of free samples and giant floating ice-cream tub
American ‘guilt-free’ ice cream brand, Halo Top, is expanding its UK range with the introduction of three new flavours: Birthday Cake, Red Velvet and Oatmeal Cookie....
Lucozade becomes Larazade in new Shadow of the Tomb Raider partnership
Lucozade Energy is temporarily changing its name to Larazade in celebration of Lara Croft, the iconic fictional character and the main protagonist of the video game...
Hunter flies giant Wellington Boot hot air balloon around the world
This July, Hunter, the well-known rubber wellington boot and footwear brand, recently launched a giant hot air balloon in the shape of their iconic Original Wellington...
