Category: News
IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level
Aliya Ladha, Marketing Executive at TCC Global, shares her experience of this year’s IPM 30 Under 30 programme. To anyone thinking about applying for the IPM 30...
Yorkshire Tea launches AR experience to teach environmental sustainability
Lucky Generals and Goodstuff have teamed up with virtual technology specialist Zappar to create an augmented reality (AR) mobile experience that educates young families...
Scrabble to celebrate 70 years with immersive pop-up
Scrabble will invite visitors to celebrate how words and language have evolved over its 70-year history with a pop-up in the lower ground atrium of Westfield London on...
Cîroc vodka adds limited-edition winter flavour, Black Raspberry
Diageo Reserve has announced the extension of its ultra-premium Cîroc vodka portfolio with the addition of limited-edition, Black Raspberry. The new launch marks the...
Walkers gears up for Christmas with festive flavours
This Christmas, the UK crisp brand is set to launch five festive flavours: Turkey & Stuffing, Pigs in Blankets, Glazed Ham and Cheese & Cranberry. Whether you...
Dräger embark on European roadshow
Following the success of its Middle East roadshow, global roadshow expert, Event Marketing Solutions (EMS) is embarking on a tour of Europe with international...
Elizabeth Arden to celebrate cult beauty balm with pop-up
Elizabeth Arden’s cult multitasking beauty balm Eight Hour® Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James...
Cloud Nine raises £1,500 for Alzheimer’s Society after skydive
Last Friday was the Big Day for Cloud Nine Incentives, as three of the team jumped from a plane 13,000 feet high in aid of the Alzheimer’s Society. Cloud Nine...
Converse reward the sneaker community with pop-up café
To mark the release of Converse‘s limited edition Off-White Chuck 70 shoes – in collaboration with fashion label Off-White – XYZ has delivered a...
The golden rule of successful promotions: know your customer
Oct 18, 2018
Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...