Category: News
IPM Experiential Community to partner with Event Production Show
The IPM Experiential Community has announced a unique event partnership for February 2019. The IPM will be an Association Partner of the Event Production Show and sole...
Paco Rabanne creates fragrance inspired Christmas Market experience
Paco Rabanne is creating the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the UK over the Christmas period. A golden...
Are holidaymakers ready to give AI full control?
Holidaymakers are not yet ready to hand over all their travel needs to chatbots. According to a new travel report by Edit, they are still sceptical and nervous about...
Creating Engaging Kick-Off Events & Sales Conferences: Inspire & Motivate Your Team for the Year Ahead
Whether it’s the start of a new calendar or financial year, agency Clive advises all-company conferences and sales team kick-off events are vital internal...
Taco Bell marks entry into London by making Big Ben chime again
Last week, Taco Bell chimed in with a sound that London has been missing for over a year: Big Ben’s bells. As the famous clock is under scaffolding for...
SEA LIFE to launch new global interactive aquarium experience
The world’s largest aquarium brand, SEA LIFE, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage...
The Economist encourages Londoners to rethink the war on plastic
The Economist, a leading source of analysis on international business and world affairs, this week unveiled a new experiential marketing programme encouraging Londoners...
Record Black Friday expected as 53% of shoppers plan to buy
Many retailers have started their Black Friday sales in advance of the event on the 23rd November and Savvy’s latest research suggests this year the sale will be...
Relish launches with a treasure hunt around the historic city of Bath
Last Friday saw the official launch of new IPM Member, Relish Agency. The brand partnership agency, part of the Kin + Carta Connective, invited a collection of their...
Nestlé introduces limited edition gingerbread flavours for winter
As the UK’s love affair with all things gingerbread continues, Nestlé, the world’s largest food and drinks company, has introduced two exciting limited editions to...
