Category: Loyalty
A Smarter Approach To Brand Advocacy
Loyalty and recognition experts Incentivesmart are offering a step by step guide to help improve customer retention. Learn how to measure engagement, satisfaction and...
Unlocking The True Power Of Rewards-Insights from TCC
Most British and Irish shoppers want and expect a brand to reward their loyalty. As the pandemic has rapidly accelerated structural change within the industry, so has it...
Shoppers are Missing the In-Store Experience and Demand More Convenience from Online Retailers
With all but essential retail currently closed, UK consumers are missing aspects of the in-store shopping experience, according to a new nationwide survey published...
Häagen-Dazs sticks it to January Blues with free giveaway of Wonder Woman 1984 Ice Cream on Deliveroo
Get set to turn January Blues into moments of wonder! Luxury ice cream brand Häagen-Dazs is looking to spread little moments of joy this week with a giveaway of...
Spin to Win with Shell this Winter
Shell UK has launched Spin to Win, a brand-new reward campaign to give customers across the UK a much-needed boost of fun when visiting a Shell service station during...
A View From…IPL Community – The Rules that COVID broke
(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...
Brand loyalty requires emotion. Will COVID rob us of this for good?
The current climate has undoubtedly forced us all to make changes not only in the way we work but in the manner of the work that we do. From experiences to brand loyalty...
PHE launches UK’s first mental health campaign targeting children and young people
The IPM has been vociferous in their challenging of the recent Government action on HFSS advertising, stating that other, perhaps more challenging routes have been...
IPM CHAMPIONED ‘THE GOOD BUSINESS FESTIVAL’ ANNOUNCES PROGRAMME LINE-UP FOR ACT 1 IN OCTOBER
The Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time....
The New Norman
Meet Norman You will have read plenty about ‘the new normal’ now allow me to introduce the New Norman. TLC Marketing’s Planning team have been sifting through the...
