Category: Loyalty
Poundland Gets Perky with a Chart-Topping Loyalty Programme
Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail...
Peel, Play, and Win! The Magic of McDonald’s Monopoly Returns
Discover the magic behind McDonald's Monopoly, one of the most iconic and successful promotions in history. Uncover how this campaign continues to engage customers, with...
The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass
Dive into the story behind the 'Share a Coke' campaign—a marketing masterclass in personalisation.
tpf Drops Prize Lockers Packed with Rewards Across John Lewis Stores
Get ready for a summer of surprises as tpf deposits prize lockers across the UK.
Wilkinson Sword and Morrisons Partner For Cutting-Edge Promotion
Following the success of last year’s “No More Hairy Moments” campaign with Wilkinson Sword, Activation is thrilled to announce their latest collaboration. This...
Act Now: Last week to Enter the IPM Awards 2024
With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your...
bd-capital partners with TLC Worldwide
The bd-capital team combines best-in-class investors with ex-CEOs to offer the next evolution of the Private Equity Operating Partner model. The firm focuses on...
Cloud Nine Incentives Announces New Appointment as it Grows Full Service Travel Offering
Award winning travel, prize and fulfilment agency Cloud Nine Incentives is growing its full serviceoffering with the appointment of Emma Coleman, Director of...
Introducing IPM’s Newest Member, Zappit
Zappit.co is a leading tech player in the promotional marketing industry, delivering insight led shopper marketing & customer care solutions through digital coupons...
Isn’t It Time We Fixed Couponing?
Opinion from Andrew Ryan, Director at Halo When John Pemberton invented Coca-Cola in 1886, not even their catchy positioning of “Delicious! Refreshing!...
