Category: IPM

Mongoose Promotions Becomes SPARK

Mission Group’s promotions and partnerships agency, Mongoose Promotions, today announced that they will rebrand to become SPARK Marketing Services Limited (SPARK)....

Alan Frank Crossman

The IPM received the very sad news that Alan Crossman had passed away at his home in Bedford. Alan was one of the early pioneers in Door-to-Door marketing with Circular...

The Season of Scrooge?

Almost half of employees don’t expect to receive a Christmas gift from their employer, according to research from Blackhawk Network 88% of employees would like to...

Mast-Jägermeister UK reveals ‘The Secret Is Ice Cold’

Mast-Jägermeister UK has launched a multi-million-pound national campaign, The Secret is Ice Cold, which reinforces Jägermeister’s perfect serve — an ice cold shot...

Test your pop culture knowledge with this interactive Christmas challenge!

Featuring the best of TV, video games and film from the past year We have finally made it to the end of the year, and if there is something we can all agree on –...

Alexa, what’s all the fuss about Black Friday?

The answer is sales, massive sales opportunities for retailers and extreme discounts for consumers, it is a win-win situation for all parties. Following on from previous...

THE PRODUCERS ANNOUNCES NEW MANAGING PARTNER

As part of the agency’s expansion and growth plan, Kate Umfreville moves to Managing Partner of award-winning creative experiences agency, The Producers. Umfreville...

SMARTY MOBILE LAUNCHES POP-UP SPEED DATING VIDEO GAME BAR FOR THE PUBLIC TO REDISCOVER ICONIC CLASSICS AND FIND NEW GEMS FOR ONE DAY ONLY

Just before Bonfire night SMARTY’s ‘Date the Game’ bar will help gaming fans reignite the flame on their relationship with gaming, with a speed dating game session...

N2O SPEARHEADS NEW INFLUENCER MARKETING SERVICE TO CONNECT BRAND EXPERIENCES ON- AND OFFLINE

The UK’s number one experiential marketing agency, N2O, has created a dedicated team after a huge increase in appetite for influencer marketing from clients N2Ocial...

N2O SECURES EXCLUSIVE ACCESS TO AIRBNB PROPERTIES TO PROVIDE BRANDS WITH HIGHLY-TARGETED SAMPLING AND PRODUCT PLACEMENT OPPORTUNITIES

Brands can harness the power of sampling at point-of-use across the UK for Brits’ Autumn staycations N2O, the UK’s number one experiential marketing agency, is...