Category: IPM
Winning with the Internet of Packs
The Internet of Things is set to become a whole lot bigger as brand owners wake up to the possibilities offered by connected packaging, explains Jonathan Jackson of...
IPM 30 Under 30 2017
The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the...
Achieving effectiveness
Oct 27, 2016
With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...