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Case Study: Sparks hits the mark for M&S
Jun 24, 2016
Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...
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Pitching is like a bowl of Chilli
Jun 05, 2016
Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...