Category: industry
Poppyscotland hands out poppy Seed Sticks
Charity Poppyscotland will be handing out free Seed Sticks which grow into red poppies when planted to the public at a wide range of events in the coming year as the...
IPM Experiential Effectiveness event
How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution...
ASA researches broadband speed claims
The Advertising Standards Authority (ASA) has published independent research into consumers’ understanding of broadband speed claims made in ads. The ASA commissioned...
Ambient ‘One Black Button’ Xmas appeal
Experiential marketing agency Ambient Worldwide has launched a ‘One Black Button’ Christmas charity appeal, aimed at encouraging the experiential industry to...
Love2shop buys FMI
Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for...
BEcause moves into Ireland
Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see Imagine rebranded...
IPM 30 Under 30 2017
The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the...
Sense names Andy Day as CD
Sense London, the integrated and experiential agency, has poached Cannes Award-winning Creative Director Andy Day to lead the company’s expanding creative department....
HighCo MRM, Mando win at COGS
HighCo MRM has won the IPM COGS Awards 2016 Grand Prix, for delivering the handling and fulfillment element of the 2015 Sports Relief Campaign on behalf of charity Comic...
Achieving effectiveness
Oct 27, 2016
With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...