Category: industry
Sense New York appoints Ian Priestman as Ops Director
Following its recent launch, integrated marketing agency Sense New York has bolstered its senior leadership team with the appointment of Ian Priestman as Operations...
IPM graduation 2017
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
LEAD 2017: Marketing vital for UK, but must look beyond London
Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government...
IPM Awards 2017 deadline just six weeks’ away!
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want to enter their...
Advertising delivers powerful economic benefits across Europe
The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive...
Change4Life barcode scanning app targets pre-school sugar
The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...
John Sylvester named as IPM Chairman
John Sylvester, Chairman of Sodexo Benefits & Reward Services UK, takes up the role of Chairman of the Institute of Promotional Marketing (IPM) from January 1st...
Valassis: coupons grow in popularity as store loyalty falls
Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...
CAP changes HFSS food and drink ad and promo rules
Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...
Why HFSS marketing needs to change
Dec 09, 2016
Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...