Category: industry
Improving the effectiveness of channel incentives
For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...
Mobile App usage declines
While smartphone traffic in Europe has more than doubled between 2014 and 2016, new and repeat use of mobile apps is starting to plateau in France, Germany and the UK,...
Top tips for IPM Awards entries
With only seven days to go before the deadline for the IPM Awards 2017, Richard Pink provides some advice for people putting the final touches to their entries As Head...
Above+Beyond New Year new talent hires
Cross-platform creative marketing and content agency Above+Beyond has made three new hires in its Strategy and Design teams, to work across the agency’s client base...
INFINITI Q60 surprises customers with roses on Valentine’s Day
INFINITI, the luxury car maker, is surprising customers in London and the South East this Valentine’s Day with bouquets of flowers delivered to their door. The gesture...
Opia names Darryl Postelnick to North American sales role
Opia, the international risk-managed sales promotions consultancy, has appointed Darryl Postelnick, former Microsoft Vice President of US Retail Sales as Sales Director...
IPM Awards entry closes in three weeks
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand owners who want to...
Sense New York appoints Ian Priestman as Ops Director
Following its recent launch, integrated marketing agency Sense New York has bolstered its senior leadership team with the appointment of Ian Priestman as Operations...
IPM graduation 2017
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
Guidance on Pricing Practices
Feb 09, 2017
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards...