Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global...
The IPM has launched The COGS Awards 2017, the recognition programme for service partners, and is encouraging members and non-members alike from business sectors...
Award winning marketing services, handling and fulfilment business MRM has named ex-Howell Penny Client Director Marc Rigby as Managing Director. Founding partner Peter...
The shortlist for the IPM Awards 2017 has now been published on the IPM website – click here to view the list. Carey Trevill, Managing Director of the Institute of...
Tickets are selling fast for the IPM Awards 2017 Gala Dinner on Wednesday, June 7 2017, the biggest event of the promotional marketing industry’s year, where the...
The IPM Football and Netball Tournaments, which took place last week, saw 18 teams compete, with last year’s winners, Eagle Eye Solutions, again claiming the trophy in...
Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive...
UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories,...
Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...
Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager. Riding high after...
‘Content is King’ – or is it?
Apr 18, 2017
Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...