Category: industry
ignis launches Retailemetry retail data capture tool
Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs. Ignis claims its new Retailemetry is “a unique data capture,...
How to manage promotional partnerships and grow your audience
Partnering with another brand for a promotion can be a great way to recruit new customers, but creating a win/win scenario isn’t always easy, says Harriet Lewis of NDL...
AA ‘Great Advert for Britain’ campaign aims to secure international talent post-Brexit
The Advertising Association is today launching a new report, Advertising Pays: World Class Talent, World Class Advertising, and a campaign aimed at protecting the...
IPM recruits brands and agencies to create a measurement model for experiential marketing
The Institute of Promotional Marketing has launched a major year-long project, the Experiential Marketing Framework, to create an industry-agreed effectiveness model for...
Prizeology joins National Trading Standards’ fight against scams
Prize sourcing and management company Prizeology has joined the National Trading Standards’ Friends Against Scams campaign, an initiative that aims to protect...
New prize promotion agency Prizeology launches
Prizeology, a new prize promotions service agency, has been launched by Sarah Burns, former Director of prize agency Spark and Fuse and current Board Director of the...
William Grant & Sons UK runs trade and shopper promotions
William Grant & Sons UK is running two separate promotions, one targeting convenience retailers and the other shoppers. The ‘Get your sales on the move’ trade...
Branded corporate gifts make people feel ‘appreciated’
Almost 80% of people receiving a branded gift feel ‘appreciated’, according to new research published by the promotional product industry’s trade body, the BPMA...
Take the fake out of political advertising
The following comment was written by Graham Temple, former Chairman of the Institute of Promotional Marketing, and published on The Drum. Whenever you come across an...
Gender stereotyping puts products before people – and consumers don’t like it!
Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it’s the ethical thing to do: there’s also a...
