Category: industry
Creating award-winning campaigns needs brave clients
Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency My cousin and I share a long...
CALM appoints Brand & Deliver as partnerships agency
Award-winning charity Campaign Against Living Miserably (CALM), which is dedicated to reducing male gender bias in UK suicides, has appointed Brand & Deliver to help...
Because names new UK CEO, plans further global expansion
Global creative experiences group Because has announced three key senior appointments, as the agency continues its global expansion. Graham Wall (pictured) has been...
ignis names Kanhai as Business Development Manager
Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager. Kanhai has worked in the marketing...
Magic Light Pictures appoints Brand & Deliver for UK partnerships
Magic Light Pictures, which manages children’s brand The Gruffalo, has appointed entertainment marketing specialists Brand & Deliver to secure UK brand...
Sony Pictures selects Lime Communications for brand partnerships
Sony Pictures Releasing UK has appointed agency Lime Communications to manage its brand partnerships and promotional marketing activity on all its key theatrical and...
Time to shine – IPM Awards 2018 entry opens!
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and...
New IPM Board members announced for 2018
The Institute of Promotional Marketing, the body which represents the promotional marketing industry in the UK, has welcomed three new members to its board of directors....
Supermarket loyalty challenged by promotions and discounters this Xmas
Shoppers are as deal hungry as ever this Christmas, with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a...
In promotional marketing, the devil is in the detail
Jan 19, 2018
Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...