Category: industry
smp wins Pakistan education charity social account
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency to drive...
Are Winning Moments losing out unfairly?
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
Omnicom creates global ‘borderless experiential network’
Marketing services group Omnicom has created a new ‘Global Experiential Practice Group’, a network consisting of its market-leading experiential agencies,...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
30 Under 30: does digital marketing and online shopping mean the end for traditional retail?
The IPM’s 30 Under 30 programme, sponsored by Sodexo, is aimed at identifying some of the brightest and best young talent in the UK promotional marketing industry. The...
Live & Breathe names Sarah Anderson as new Client Service Director
Live & Breathe, the integrated brand activation agency, has appointed Sarah Anderson to the newly-created role of Client Service Director. Anderson is joining from...
IPM Awards 2018 shortlist announced
The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...
Customer data and promotional marketing – four areas to focus on
Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive...
Quorn extends links with Lawn Tennis Association for another five years
Quorn, the UK’s best-selling meat free brand, has renewed its successful partnership with the Lawn Tennis Association (LTA) for a further five years. The partnership...
Heritage Brands: Staying Relevant Amongst the Cool New Challengers
Jun 08, 2018
Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...