Category: industry
IPA Bellwether shows increase in promotional marketing spend in Q2 2018
The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...
Symington’s appoint Blue Chip following competitive pitch
Leeds-based convenience food business Symington’s has appointed Manchester based agency Blue Chip Marketing to develop and deliver a fully integrated campaign for its...
Goals Soccer Centres appoints ATOM to manage brand experiences.
GOALS Soccer Centres has appointed ATOM Connect as its agency partner to promote and manage all brand experience opportunities within its 46 football centres around the...
Young people more at risk of falling for prize draw scams, says new research
Young people are far more vulnerable to being scammed than their grandparents, despite the archetypal image of a scam victim is someone who is elderly and isolated,...
Plucking Geese to get Golden Eggs
Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn...
Savvy launches live brand experience division
Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...
COGS Awards 2018 deadline just four weeks away!
Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for...
Fulfilment house mda acquired by European logistics specialist Staci
Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first...
HeyHuman builds all-female creative team with new ACD hire
Behavioural communications agency HeyHuman has announced the appointment of Liz Brown to the new role of Associate Creative Director, with a focus on online and social...
How does Promotional Marketing fit into today’s marketing mix?
Jul 05, 2018
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...