Category: industry

The golden rule of successful promotions: know your customer

Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...

Cloud Nine raises £1,500 for Alzheimer’s Society after skydive

Last Friday was the Big Day for Cloud Nine Incentives, as three of the team jumped from a plane 13,000 feet high in aid of the Alzheimer’s Society. Cloud Nine...

We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass

Pack-a-Punch

We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass From movie downloads to cuddly toys, family holidays to festivals, it seems to...

TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings.

TLC Marketing appoints Emma Lloyd to UK board to boost comms strategy

TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings. Emma,...

Cloud Nine Incentives expand their team

Chanel Bradford has joined award-winning travel incentive and prize fulfilment agency, Cloud Nine Incentives, as its new Account Executive. With a background in the...

Harrogate Water and Saracens partner in new recycling initiative

Professional rugby team Saracens are adding their considerable weight and sense of fun to Harrogate Water’s recycling message. Saracens are staying hydrated in defence...

Grocery Gurus launches 2019 multi-brand grocery experience programme

Market-leading multi-brand marketing agency Grocery Gurus launched details of their new £4 million 2019 Together Is Better shared grocery brand experience campaign...

Play, imagination and creativity… the secret to brand storytelling in travel retail

Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions explains why great storytelling works so well in the airport retail environment....

What I learnt from nearly a decade of working on European marketing campaigns

Leonie Walker, General Manager at Mando gives advice on how to master a Pan-European promotion. The first thing I learnt, is that time flies by! From starting as an...