Category: industry
Consumers want ‘real people not robots’ from retailers
A study launched by Gekko titled ‘Service not Sci-fi’, reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it...
IPM partners with jfdi to offer members discounted training workshops
The IPM Learning team is delighted to announce an exclusive, member-only partnership for 2019. . jfdi, one of the UK’s most progressive training organisations...
Brand partnerships in 2018 – Key Trends and learnings
Chris Wilson, Head of Brand Partnerships at Ingenuity London explores the standout brand partnership trends this year and what can be learnt from them. What a year! We...
Edit agency appoints Associate Director of Delivery
Leading marketing and communications agency Edit, part of Kin + Carta, has announced the appointment of Alex Keep as Associate Director of Delivery. Alex Keep brings...
IMC European Awards 2018 announces 62 winners
62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 29 agencies from 7 countries. Czech Republic and...
Lock-in Marketing welcomes new client services account manager
Lock-in Marketing has announced the addition of Rosie Mead to its Client Services team. Richard Gibbs, Managing Director says “Joining us from Sodexo, Rosie will...
Research reveals significant numbers of consumers are switching to challenger brands
New research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves. Two thirds of respondents claim...
Gardena appoints TracyLocke London as lead global shopper marketing agency
Following a competitive pitch, Gardena has appointed TracyLocke London as their lead global shopper marketing agency. TracyLocke will help build Gardena’s strategic...
IPM launches The Awards 2019
The IPM has today announced the official launch of their annual awards for 2019. The IPM Awards 2019 will celebrate and reward more brilliantly effective, insightful...
IPM Experiential Community to partner with Event Production Show
The IPM Experiential Community has announced a unique event partnership for February 2019. The IPM will be an Association Partner of the Event Production Show and sole...
