Category: industry
ZEAL kicks off 2019 with unique IPM training initiative
Integrated Marketing agency, ZEAL Creative, is on a mission to become the ‘World’s Most Recommended Marketing Agency,’ aiming to achieve this by building and...
Brick & mortar retail in decline, how should we respond?
Steve Berry, Managing Director at EMIRAT, explores how the promotional marketing industry can respond to the decline in brick & mortar retail and movement towards...
The IPM welcomes James Wilkinson-Green as its new Regulatory Affairs Manager
The IPM is delighted to welcome the new head of its in-house Legal Advisory Service: James Wilkinson-Green. He replaces Helen Hart, who leaves with immediate effect to...
PrettyGreen announces Sarah Henderson’s promotion to Managing Director and its Board
PrettyGreen, has promoted Sarah Henderson to Managing Director, along with a seat on its board. Since joining PrettyGreen to lead the Cadbury London 2012 Olympic account...
Fun and games: The first step to more sales from email marketing
In a post-GDPR world, Dave Corlett, New Business Director at Ready, explores how effective email marketing can be by introducing a gameplay element. According to a...
Was 2018 the year retail embraced the ‘Internet of thinking’?
Katy Brown, Associate Planning Director at Haygarth Group, considers whether the rise of automated technologies last year has really changed the way we shop. Automated...
Warner Edwards gin appoints LIFE agency
British gin brand, Warner Edwards, has appointed Birmingham-based creative agency, LIFE, as their BTL agency. This comes as the brand strengthens its agency roster to...
The Mars Agency reveals the 2019 shopper marketing trends
The Mars Agency explores the top trends in shopper marketing for 2019. The recently published report details what we can expect to see this year, including conscious...
Imagination previews 2019 experiential trends
Members of Imagination’s global team of creative strategists preview what you’ll be seeing within the experiential marketing space in 2019 – and what you can...
Pier agency welcomes new creative director
Suffolk-based PR & Marketing agency, Pier, is proudly announcing the latest addition to its team of experienced staff. Chris James has joined the team as full-time...
