Category: industry
Confidence in the European advertising business rises slightly in Q4/2018
Business confidence in the European advertising and marketing sector has taken a slight turn upwards, according to the latest European Advertising Business Climate...
EXCLUSIVE! Electric Live announce pop legend, Kylie, as Brighton and Hove Pride 2019 Saturday headliner
IPM Members, Electric Live, are excited to announce Aussie pop legend, Kylie, will be headlining Brighton and Hove Pride at Preston Park on Saturday 3rd August 2019....
Four Student Marketing trends to implement in 2019
BAM Student Marketing explores some of this year’s biggest student trends and how brands can tap into them to target the student audience. Just when a business...
Achieving behavioural change in your sales channel with incentivised learning
Juliet Caswell, Product and Proposition Director at CR Worldwide, details the importance of incentivised learning to help create brand ambassadors out of staff. When...
IPM to be an exhibitor of Marketing Show North 2019
The IPM is delighted to announce that they will be exhibiting at Marketing Show North 2019. After an incredible three years, Marketing Show North (previously known as...
ZEAL announces Rachel McHale as new Managing Director
ZEAL Creative has recently announced that Rachel McHale has been promoted to the role of Managing Director with immediate effect. Rob and Stewart, the founders of...
Blackjack Promotions and Dulsco launch joint venture across the Middle East
Blackjack Promotions, the specialist international provider of travel retail staffing and experiential campaigns, has partnered with leading Emirati people solutions...
Point of Market Entry: Will it be your brand they choose?
Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all...
ZEAL kicks off 2019 with unique IPM training initiative
Integrated Marketing agency, ZEAL Creative, is on a mission to become the ‘World’s Most Recommended Marketing Agency,’ aiming to achieve this by building and...
Brick & mortar retail in decline, how should we respond?
Steve Berry, Managing Director at EMIRAT, explores how the promotional marketing industry can respond to the decline in brick & mortar retail and movement towards...
