Category: industry
Effie Awards entries opens for Best of the Best Europe and Marketing & Business Solutions
May 07, 2019
The Effie Awards are known by advertisers and agencies globally as the preeminent award in the industry, and recognise any and all forms of marketing communication that...
BRC and Neilsen shop price index shows significant pick-up in April promotional activity
May 01, 2019
Fresh Food inflation eased to 1.5% in April, down from 1.9% in March. This is above the 12-month and 6-month average price increases of 1.3% and 1.4%, respectively....
Live & Breathe partners with the Virtual Influencer Agency and appoints Dudley Nevill-Spencer as strategy & innovation director
May 01, 2019
Shopper marketing specialist Live & Breathe today announced that it will be partnering with The Virtual Influencer Agency (VIA), the world’s first agency to...
LIFE creates campaign for Butcher’s Pet Care brand under ‘Nourishing Food For Dogs’ proposition.
Apr 29, 2019
Butcher’s Pet Care has kicked off its first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for...
A bumper Easter basket predicted by Savvy
Apr 27, 2019
Last week, leading retail and shopper marketing agency, Savvy, revealed new research on Easter spending plans for UK shoppers. The survey (of 1,000 household shopping...
Ingenuity London appoints Rebecca Jones to bolster Amazon expertise
Apr 25, 2019
Ingenuity London today announces the appointment of Rebecca Jones as Senior Account Director on the Lead Generation team. Joining the growing team, Jones brings with her...
Brass wins six figure brief to bring tofu to the table
Apr 11, 2019
Leeds-based integrated agency, Brass, has been appointed by leading meat free brand The Tofoo Co. following a competitive pitch. Brass will be working on a six figure...
New incentive platform from Edenred UK powers up sales, channel sales and customer service performance
Apr 05, 2019
Edenred UK launched Connect Incentive, an easy-to-implement, SaaS based incentives platform, which gives organisations a powerful engagement tool to drive performance...
New business success for leading Suffolk agency, Pier PR & Marketing
Mar 28, 2019
Pier PR & Marketing has been appointed by a raft of new clients in a successful start to 2019. The agency has been appointed to handle the PR for Offshore...
Edenred launches new suite of digital platforms to connect UK businesses with better performance
Mar 27, 2019
Edenred UK today announced its ambition to rewire the way that UK businesses build engagement, motivation and performance with a new suite of innovative digital...