Category: industry
Smirnoff unveils bold new bottle design
SMIRNOFF has unveiled an impactful new look, helping retailers to drive vodka sales this summer. The brand has enhanced and redesigned its entire portfolio packaging,...
Three UK launches Lioness emoji campaign at store front for the Women’s World Cup
Three UK, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming women’s football tournament. This...
Three appoints PrettyGreen for consumer PR and appoints new Head of PR & Social
Three UK, the mobile network, has appointed Laura Wilkinson-Rea as the new Head of PR & Social. The move follows the opening of its brand-new content hub ‘Studio...
Differentology focuses on growth with new positioning and senior leadership team
Differentology today announces the launch of its refreshed positioning, following a 36% year-on-year growth and senior team shifts which saw Mark James promoted to Chief...
New research reveals that UK SVoD subscribers deem advertising on SVoD unacceptable
New research revealed that almost three quarters (72%) of UK SVoD subscribers that expressed a preference, do not consider any form of sponsorship or advertising on...
Leading market research company, Zinklar, publishes research into Saturday’s Champions League final
The survey from the IPM’s agile research partner, Zinklar, reveals where fans will be watching the game and how they’ll be betting. The survey revealed that...
MCM Comic Con London attendees make switch to Instagram over Facebook
Survey reveals content habits for early adopter MCM London Comic Con attendees. New research released yesterday reveals that Instagram is the social media of choice for...
IPM Awards table sales and IPM COGS 2019 entries up and running
The Awards The IPM Awards 2019 exists to recognise and reward brilliantly effective, insightful and creative campaigns in the promotional marketing and brand activation...
The Delta Group announces launch of new brand logo and identity
The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to brand and retailers across the globe,...
Imagination announces global innovation appointment
Global experience agency Imagination today announces the appointment of Stephen Van Elst to the role of Global Innovation Director for its relationship with Ford Motor...
