Category: industry
UK ad spend hits £6bn in Q1 2019
UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period leading up to...
Creating experiential concepts for the youth market
Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...
Brass celebrates with VARTA Batteries to recharge its brand proposition
Following a 4-way pitch at the end of 2018, Leeds based integrated marketing agency, Brass, has launched its first PR and social media campaign with VARTA, the German...
Gressingham Foods appoints Activation to handle their digital business
Gressingham Foods has appointed Activation to handle their digital business, following a competitive pitch process. From their Red Tractor assured farms in East Anglia,...
How have sales promotions changed?
Lauren Miles, Senior Account and Marketing Executive at Mando shares how sales promotions have changed over time. The Promotions Industry has changed significantly...
Britvic launches £3M ‘Sunshine Makes it Taste Better’ campaign for Lipton
Britvic is launching a £3m Summer Campaign, ‘Sunshine Makes It Taste Better’ for the Ice Tea brand, Lipton, to help retailers capitalise on vital summer soft drink...
Two new starters for Smart Brand Partnerships Agency Mando-Connect
Mando-Connect are delighted to announce two new starters have joined the team to boost the account management side amid ongoing expansion. James Davies joined as a...
Brass cleans up with five award wins
Leeds-based full-service agency, Brass is celebrating after taking home five awards at the prestigious 2019 Institute of Promotional Marketing (IPM) Awards held at The...
ZEAL Creative take home 14 trophies including Agency Of The Year at the IPM Awards 2019
This year’s winners, which were announced at the IPM’s black-tie Awards Gala on Thursday 4th July at the London Hilton Park Lane, showcased and celebrated the very...
The IPM and Ingenuity partner to launch IPM Agency Referrals: Powered by Ingenuity
The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity today announced the launch of IPM Agency Referrals:...
