Category: industry
Mini makes Goodwood revival debut
2019 will see MINI make its first ever appearance at Goodwood Revival. Following its world premiere at the Frankfurt Motor Show, MINI will be showcasing the brand-new...
Data transfers in the event of a no deal Brexit
Are you a UK agency or brand running a promotion in Ireland? If so you may be transferring personal data of Irish entrants from an organisation Ireland to the UK and you...
jfdi launches its New Business Barometer for 2020 with £5 for each completed survey donated to Mind*
jfdi partnered with the IPM in 2019 to train and support agencies with their growth ambitions, and integral to this growth are New Business Directors, whose painstaking...
Leo Burnett London and McDonald’s launch ‘Just Like McDonald’s’ in renewed food quality push
McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food...
Clarity for consumers: Why #ad is essential in paid influencer posts
The key finding of an Advertising Standards Authority (ASA) report, published yesterday (Thursday 5th September), reveals that people struggle to identify when social...
10 Golden rules of new business pitching
Paul Cope, Managing Director of the IPM, shares his 10 golden rules for how agencies can help get things off on the right foot with their (potential) new client and...
The benefits of using an intermediary to find your next agency
Dario Pagani, Head of Brand at Ingenuity, shares how brands can use an intermediary to find the perfect agency partner that fits their requirements. Turning to social...
The IPM and Ingenuity gear up for a busy pitch season with ‘IPM Agency Referrals: Powered by Ingenuity’ service
The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity are ready for a busy post-summer pitch season with...
N2O celebrates 20th anniversary with seven commemorative haiku
Award-winning experiential marketing agency N2O is celebrating its 20th anniversary this month. Never passing up the opportunity to be creative, N2O has produced a...
Experience12 continues year of growth with new team members and fresh surroundings
Pop-culture marketing agency Experience12 today announces two new hires to the production and account management departments as they move into new offices on Greek...
