Category: industry

Extra Time, Extra Wins: Enter Your Work into The IPM Awards!

For those striving for excellence, a little extra time can make all the difference. That’s why The IPM Awards is extending its late entry deadline, giving entrants...

Act Now: Last week to Enter the IPM Awards 2024

With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your...

De’Longhi to take ‘The One Touch Café’ on the road

De’Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into...

Haygarth appointed as Warburtons’ new Shopper Agency

Creative agency, Haygarth, has been appointed by British baking brand, Warburtons, as Lead Shopper Marketing Agency across its entire portfolio. The appointment follows...

Changing Behaviour and Boosting Campaigns

Opinion from Paulina Lang Head of Behavioural Science at Together Agency IPM Member Agency Together explain how they use the COM-B Model to help inform brand strategy...

Soho Salon Takeover by N2O with Secret Consumer Experience in Partnership with Mystery Global Haircare Brand

Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the Capital into an immersive space for consumers to experience...

N2O Brings Cultural Partnerships Director on Board to Bolster Live Events Proposition to Brands

Award-winning creative brand experience agency N2O has welcomed Jack Horlock and his wealth of 20-plus years of experience in diverse brand partnerships into the agency....

bd-capital partners with TLC Worldwide

The bd-capital team combines best-in-class investors with ex-CEOs to offer the next evolution of the Private Equity Operating Partner model. The firm focuses on...

Cat Among The Pigeons Creates Horlicks Wellness Campaign

Cat Among The Pigeons has created a major brand partnership promotion for Horlicks as part of its ongoing marketing campaign to drive trial and attract a younger...

N2O Sets Sail With P&O Cruises Experiential Account Win

Multi-award-winning creative brand experience agency N2O has won a five-way pitch to be announced as the rostered experiential agency for P&O Cruises in 2024. The...