Category: industry
Budweiser launches major new marketing campaign across the Republic of Ireland
Dublin | 26 August: Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior...
Berlin Hosts The World’s First Electric Convoy At Formula E
BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...
Gekko launches new digital learning management system for retail sales teams
Gekko, the field and retail marketing agency, has launched a new digital Learning Management System for brands, enabling them to improve retail staff product knowledge...
Heineken UK’s £22M investment to help go 100% plastic free hits the shelves
LONDON, 17th August 2020 -This summer, despite major operational obstructions caused by the ongoing COVID-19 pandemic, HEINEKEN UK rolls out its innovative 100%...
Nestlé’s much-loved Munchies now available in white chocolate
They have been a firm fan favourite since 1957, and now there is another reason to love Munchies – they come in white chocolate too! Available in 94g sharing bags, the...
IPM Webinar: Gender Stereotyping Regulations Update
With the introduction of new gender stereotyping rules in 2019, regulators attempted to reflect societal changes taking place in the UK. We are hosting a webinar that...
Will you succumb to the latest #Challenge?
The landscape of how we engage with our peers, friends and colleagues has so dramatically changed in recent years that trying to explain what succeeds and what attracts...
Gekko expands team with key senior appointments
21st July 2020: Gekko, a field and retail marketing agency specialised in enhancing the shopper journey on behalf of brands across both the physical and digital retail...
THE ROLE OF EXPERIENCE WHEN MARKETING DURING A PANDEMIC
Sulmaan Ahmad, Head of Strategy at Shared Experience Agency TRO, discusses how agencies and brands can market during a pandemic It goes without saying – so I’ll say...
IPM PRESIDENT LORD BLACK STATES “IPM WILL HAVE A CRUCIAL ROLE TO PLAY IN SHAPING THIS DEBATE”
The IPM is delighted to see that the Committee on Democracy and Digital Technologies, Chaired by Lord Puttnam, issued their report yesterday recommending that the...
