Category: Incentive
The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass
Aug 09, 2024
Dive into the story behind the 'Share a Coke' campaign—a marketing masterclass in personalisation.
IPM ‘Happy’ to Welcome Prize Company back
Jan 29, 2024
The Happy Prize Company was founded by Justine Clement over 8 years ago and they’re excited to be re-joining the IPM after so many years of earlier support. Justine...
Cloud Nine Incentives Announces New Appointment as it Grows Full Service Travel Offering
Jan 18, 2024
Award winning travel, prize and fulfilment agency Cloud Nine Incentives is growing its full serviceoffering with the appointment of Emma Coleman, Director of...
Madrid Weekender from IPM Awards Partner Cloud Nine
Oct 06, 2023
Cloud Nine Incentives, the experts in travel prizes and promotions were at last weeks IPM Awards ceremony both winning trophies and offering prizes to the industry....
AGENCY LEADERS REFLECT ON 2020 AND SHARE EXPECTATIONS FOR 2020
Dec 18, 2020
2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now...
Nature Valley inspires UK to #visitnature with Tripadvisor
Sep 17, 2020
Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand[1] teaming up with Tripadvisor, the world’s largest travel...
The Promotional Power of Wanderlust
Jun 25, 2020
A client recently asked the question, ‘what does the future of travel promotions look like?’. It is a question I, and many of my colleagues and industry peers,...
The consumer road map to recovery slowly becomes clearer
Jun 05, 2020
As the weeks slip by, the consumer road map to recovery slowly becomes clearer. More and more businesses are opening on a weekly basis and into July, we already know...