Category: experiential
Are roadshows and pop ups the future of face to face marketing?
The power of face to face lead generation at events and tradeshows to a targeted market is something businesses are undeniably going to miss over the next 6 months....
Doctor Who Time Fracture An Immersive Adventure
Crown Brands Live has launched the brand new BBC licenced show Doctor Who Time Fracture an Immersive Theatre Experience. Opening in Spring 2021, it will be one of the...
IPM backed ‘The Good Business Festival’ announces Act 1 speakers
Act 1 of The Good Business Festival is fast approaching, and we’re proud to be able to share with you some of the details of how our first event will take shape. A...
New Normals: How gaming and theatre are combining to create post-Covid experiences
By Sandra Mardin, Strategy Director TRO UK New Normals is a content series focused on the rapid evolution of the experience economy in response to the global pandemic....
Berlin Hosts The World’s First Electric Convoy At Formula E
BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...
Brand Support for Social Causes is Disingenuous, say 59% of Young Brits
24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...
Barilla – Virtually Perfect
Barilla responded to Lockdown with Virtually Perfect – a celebration of Italian food and its power to bring people together. When Lockdown shelved Barilla’s plans...
IMMERSIVE COMMUNICATION STUDIO, CASSETTE, LAUNCHES VIRTUAL EVENT PLATFORM
Cassette has launched an innovative platform to recreate experiences found in the real world, offering customers and brands a familiar setting to connect, learn and...
The True Impact of Covid-19 on the Event and Promo Staffing Industry
London, UK (Wednesday, 15 July 2020) — Revealing the truth behind the impact of Covid-19 in their benchmark report, Liveforce gives a voice to the event and promo...
HOW BRANDS CAN HELP SAVE THE HOSPITALITY SECTOR & OUR SUMMER
Andrew Orr, Client Partner Director at Shared Experience Agency TRO, discusses how brands can support the hospitality sector in a Covid world. Everything that can be...
