Category: experiential

London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell.

Optiwell Waterloo Station domination

London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...

innocent drinks is encouraging UK consumers to try its new super smoothies by taking a roadshow on tour to three UK cities.

innocent drinks sampling roadshow

innocent drinks is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its...

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday.

Brand Belief brings back ‘Better Breakfast’

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday. Brand Belief, which specialises in multi-brand,...

Award-winning London-based staffing agency Brand Warriors is to open offices in Europe as it celebrates both its 15th birthday and significant client wins.

Brand Warriors opens European offices

Award-winning London-based staffing agency Brand Warriors is to open offices in Europe as it celebrates both its 15th birthday and significant client wins. A new...

Ryvita has launched a new ‘Revoluncheon’ campaign, including experiential in city centres and offices in London, Manchester, Birmingham and Cardiff.

Ryvita launches Revoluncheon

Crispbread brand Ryvita has launched a new ‘Revoluncheon’ campaign, including experiential outreach to city centres and offices in London, Manchester, Birmingham and...

Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers.

Aviva Safer Drivers Waterloo experiential

Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers. The challenge supports...

Red Bull has opened its Red Bull Can You Make It? 2016 challenge, where teams of students make their way across Europe using only Red Bull cans as currency.

How far will Red Bull take you?

  Red Bull is inviting entries for its Red Bull Can You Make It? 2016 challenge, where teams of university students from around the world have to make their way...

Carling is rerunning its Shirt Amnesty, offering football fans the chance to swap shirts with the names of recently sold players on for new ones for free.

Carling Shirt Amnesty van back on road

Carling is taking advantage of the January football transfer window by rerunning its Carling Shirt Amnesty. Having already given away thousands of free football shirts...

International brand experience company Freeman has appointed ex-TRO director Sarah Mayo to the newly created role of Marketing Director, EMEA.

Freeman names Mayo EMEA marketing chief

Freeman, the world’s largest brand experience company according to US magazine Ad Age, has appointed Sarah Mayo to the newly created role of Marketing Director, EMEA....

The Economist is offering potential subscribers free crepes made with crickets, grasshoppers and mealworms in a London-wide experiential campaign.

Economist insect crepe experiential drive

  UK business magazine The Economist has been using food and drink to entice new subscribers to sign up over the last couple of years – but rather than offering...