Category: experiential

Pitching is like a bowl of Chilli

Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...

WWF is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers.

WWF hires BEcause for tiger experiential

WWF, the world’s leading independent conservation organisation, is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting...

Swedish fruit cider brand Kopparberg is backing its new Fruit Lager with a campaign including press, experiential, social media, digital and outdoor.

Kopparberg Fruit Lager campaign

  Kopparberg, the Swedish fruit cider brand, is supporting the roll-out of its new Fruit Lager product with a new heavy-weight marketing campaign including...

The Economist has launched the latest in its multi-award-winning Discomfort Food campaign, where potential subscribers are offered a free sample of food or drink which many might find repellent.

Economist sewage coffee challenge

The Economist has launched the latest in its multi-award-winning Discomfort Food campaign, where potential subscribers are offered a free sample of food or drink which...

Brexit: What marketers need to know now

As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and regulations. As the...

TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions, live events and media partnerships.

Discovery UK supports Conway TV show

  TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions,...

Volvic Juiced is launching its biggest-ever campaign, including media partnerships, OOH, experiential, sampling and digital couponing.

Volvic Juiced launches #smallvictories

Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...

The world's largest brand experience agency, Freeman, has appointed Brea Carter as content manager and copywriter, covering the EMEA region.

Freeman appoints content manager

Freeman, the global provider of brand experiences, has appointed Brea Carter to the newly-created role of content manager and copywriter, in a move designed to enhance...

Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer charities.

Event Industry charity ‘Netwalk’

Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer...