Category: experiential
Economist sewage coffee challenge
The Economist has launched the latest in its multi-award-winning Discomfort Food campaign, where potential subscribers are offered a free sample of food or drink which...
Brexit: What marketers need to know now
As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and regulations. As the...
Discovery UK supports Conway TV show
TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions,...
Volvic Juiced launches #smallvictories
Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...
Freeman appoints content manager
Freeman, the global provider of brand experiences, has appointed Brea Carter to the newly-created role of content manager and copywriter, in a move designed to enhance...
Event Industry charity ‘Netwalk’
Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer...
Dreamland appoints Brand & Deliver
Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate, the UK’s oldest amusement park, to devise and manage a...
Giant Renault Clio bird cage
Renault celebrated the 25th birthday of its Renault Clio last week with an experiential activation at London’s Kings Cross St Pancras station, departure point for the...
Boots night-time hayfever Petal Party
Boots UK will be repeating its Petal Party activation next week to highlight the impact of night-time hayfever, with party goers showered with more than three million...
The brands went in two by two… hurrah! hurrah!
Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact. From Laurel and Hardy to...
