Category: experiential

Shredded Wheat has launched a new brand platform with the message that, on a breakfast of Shredded Wheat, consumers won’t ‘do’ life, they’ll ‘shred it’.

Shredded Wheat ‘shred’ life

Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, consumers won’t just ‘do’ life, they’ll...

Airport staffing, travel retail and experiential marketing agency Blackjack Promotions has appointed Andy DeVito as Account Director to develop its services.

Blackjack enhances full service offering

Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has appointed Andy DeVito as Account Director to help the agency...

Co-op is running a campaign embracing the British summer's unpredictability and helping customers do the same, with a charity link to the British Red Cross.

Co-op Unpredictable Summer Menu

Co-op is running a campaign embracing the unpredictability of the British summer and helping customers do the same. The retailer is asking Facebook fans to help...

Hendrick’s bus-and-tonic rides

Hendrick’s Gin is offering London commuters the chance to drink a selection of cocktails and enjoy a cucumber macaron as they tour London in a classic Routemaster...

Quest TV, Meantime beer partnership

Quest TV channel and Meantime Brewing Company are running a multi layered promotional and content partnership that spans off trade, on air and digital. Quest is...

Branston, Pilgrims Choice promo

Branston Pickle, the UK’s best-selling pickle brand, and Pilgrims Choice, the UK’s number two cheddar brand, are running a joint promotion to celebrate the classic...

Budweiser has signed a three-year global partnership with Belgian festival Tomorrowland as part of the brand’s collaboration with Dutch DJ/producer Tiësto.

Budweiser partners Tomorrowland

Budweiser has announced a three-year global partnership with Belgian festival Tomorrowland, one of the largest international electronic music festivals in the world, as...

Brand Belief’s latest Gastro Alfresco roadshow is running an #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ and eat outdoors this summer.

Gastro Alfresco ‘#Alfrexit’ vote

Brand Belief’s latest Gastro Alfresco multi-brand roadshow has jumped on the Brexit bandwagon with a #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ by...

Branston will be sampling its chutney range at the Battle Proms and Folk by the Oak events this summer to drive usage in the traditional British picnic.

Branston summer sampling activity

Branston, the UK’s favourite pickle brand, will be sampling at the Battle Proms and Folk by the Oak this summer to raise awareness of its chutney range and its use in...

UK Shoppers can discover what kind of snacker they are and win £100 H&M vouchers with yogurt drink Optiwell’s ‘Thank Goodness’ shopping centre campaign.

Optiwell identifies snacker profiles

Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s ‘Thank Goodness’ campaign...